How do you explain the lack of trust in your analytics data? Could it be that your data architecture is corrupted? You bet. Just as you can have a corrupted database, you can also have a corrupted Data Architecture. One way you can corrupt a database is to populate it with data content without enforcing data integrity. Consequently, you now have a database filled with inconsistent, corrupted data. The same type of corruption can, and often does, occur in your data architecture. Your data architecture is corrupted when you do not enforce data integrity between your datasets.
While most datasets have referential data integrity enforced within each dataset, most data architectures lack data integrity enforcement between datasets. As a result, you now have a data architecture filled with inconsistent datasets that do not work well together. Insufficient data integrity within your data architecture leads to significant challenges in data management and contributes to various data quality concerns.
In a very recent article by Stibo Systems, they reported that “Only 25% of operations leaders fully trust their data”. Apart from concerns about data reliability, what additional issues and challenges can arise from a corrupted data architecture? Most importantly, without data integrity between datasets, you have no reliable pathways for joining and combining data from multiple disparate datasets. Because you cannot reliably join data across datasets, you cannot properly manage your data. While you can locate and resolve data quality issues within a single dataset, you cannot do the same across disparate datasets. Major data quality issues go unnoticed in corrupted data architectures. Do you expect to find a single version of the truth among these disparate datasets? No, that is not possible either.
Not understanding the actual corrupted data foundation problem, past attempts to work around the obvious issues downstream proved to be very challenging and expensive. The failure rate of these downstream solutions attempts remains high, as does the mistrust in the results. Even after your best efforts in these downstream endeavors, it remains impossible to prove the results are correct. That is to say, you can never verify the resulting downstream datasets against the disparate source datasets. After you complete the downstream remediation projects, most of the data architecture still lacks data integrity between datasets; thus, you have not solved the actual corruption problem.
Our solution is to enforce data integrity between datasets within your data architecture. At Maxxphase, we have designed and implemented a technology to noninvasively enrich existing disparate datasets to enforce data integrity between them. Our Universal Dataset Interoperability technology provides end-to-end data integrity within your existing data architecture. With this standardized dataset enrichment, each dataset becomes an integral component of a modular data fabric. This fabric provides a new world of data that is readily accessible, reliable, agile, and easy to maintain. Any data you retrieve from any combination of modular datasets can be joined on demand. Insights derived from the modular data fabric can be validated directly against the source datasets to remove any doubt in the results. Our unique modular data fabric also provides a single seamless source of the truth for your business!
Maxxphase is the sole provider of our patented, universally interoperable datasets and modular data fabrics. For inquiries, comments, or to discuss use cases, please don’t hesitate to contact us.